Swanson
Builds
overview
Swanson Builds is a residential construction company serving Kearney, NE and surrounding areas for over 20 years. Their mission is to deliver high quality construction rooted in honesty, precision, and strong client relationships. They are dedicated to building spaces that stand the test of time while making the process straightforward, transparent, and dependable from start to finish.
the problem
Being a company that has existed for so many years, they have noticed a pattern of repeat clients. They also have noticed that potential clients tend to drop off after getting a quote rather than following through with a consultation. With the rebrand, they hope to attract new clients and more clearly show who they are and the quality of work they are committed to.
visual identity
The visual identity establishes a strong, dependable foundation that reflects the company’s craftsmanship and attention to detail.
business cards
Designed to feel refreshed while maintaining an established presence, the cards use a structured layout and bold typography to balance modern and familiar.
pickup
The truck graphics prioritize clarity and legibility, even when worn from use. A large logo ensures recognition while clearly displaying contact information for on-the-go advertising.
crew apparel
The t-shirt serves as wearable advertising, carrying the brand’s linework into a simple house illustration.
homepage
The homepage addresses the issue of client drop-off after quotes by guiding users with clear messaging and a contact form that immediately establishes contact, while also helping reach new clients with its modernized look.
reflection
The rebrand solves the need for a more effective system that strengthens recognition, improves communication, and supports business growth. The result is a brand that feels more established while better equipped to attract and retain clients.