lux cream co.

overview

This project focuses on an emerging Miami-based ice cream shop founded by two brothers with a shared passion for travel and culinary exploration. The brand communicates an elevated take on the traditional ice cream experience, emphasizing craftsmanship, global influence, and thoughtfully developed flavors. It positions the shop as both refined and adventurous, offering customers a more intentional and memorable approach to a familiar treat.

the problem

As a new business, they had no existing visual identity to communicate their globally inspired concept. While their flavors drew from cultures around the world, they needed a brand built from the ground up that could reflect that same sense of range and discovery—without feeling scattered or overly themed.

visual identity

Gives the high-end feel they wanted to achieve, without feeling cold.

storefront & pattern

Creates a strong first impression that feels unique and inviting, hinting at an experience influenced by cultures around the world.

ice cream cup

Turns a simple object into something that reflects the level of culinary expertise in the flavors.

pints

Elevates the take-home product to feel more premium, reinforcing the quality and global influence behind each flavor.

table tents

Shares the story behind the concept, helping customers better understand and connect with the inspiration.

bags

Extends the brand beyond the shop, keeping things consistent while increasing visibility in a natural way.

reflection

The final brand takes a big, global idea and turns it into something clear and cohesive. Instead of feeling all over the place, everything works together in a way that feels intentional and easy to understand. It keeps a sense of curiosity and exploration, while still feeling refined, giving the shop a presence that stands out from typical ice cream spots.