heartland
food partners
overview
Heartland Food Partners is a Nebraska-based food bank working to increase access to fresh, nourishing food across the state. They focus on creating a welcoming, unintimidating experience while supporting sustainability through local partnerships and responsible sourcing.
the problem
Heartland Food Partners struggled with limited outreach and inconsistent communication, making it difficult to fully connect with the communities they serve. A lack of clear, accessible materials also created barriers to educating the public about available resources, sustainability efforts, and opportunities to get involved.
visual identity
Heartland Food Partners now has a cohesive, approachable identity that improves recognition and trust. This makes it easier for people to understand their mission, access resources, and get involved.
tote bag
The tote bag extends Heartland Food Partners’s identity into everyday use while promoting sustainability through reuse. Its friendly, visible design encourages belonging, reduces stigma, and helps connect more people to available resources.
recipe card
The recipe cards acknowledge that walking into a food bank for the first time can feel overwhelming. By offering clear, easy-to-follow recipes on hand, they provide an immediate sense of direction—helping visitors feel more confident about what to choose and how to use it.
long sleeve
The long sleeve shirt from helps volunteers become instantly recognizable and approachable across food banks throughout Nebraska. By creating a consistent, familiar presence, it builds trust with visitors and reinforces a sense of support the moment someone
walks in.
short sleeve
The t-shirt supports this same messaging, extending a unified and welcoming identity that helps volunteers feel visible, connected, and easy to approach.
website
The website for Heartland Food Partners serves as a central hub for essential information, from understanding their mission to finding support and getting involved. Designed to feel approachable and easy to navigate, it helps users access resources, learn how to receive assistance, and explore volunteer opportunities.
reflection
Together, these elements create a cohesive system that strengthens Heartland Food Partners’s ability to connect, educate, and support their community. By aligning their identity across physical and digital touchpoints, the experience becomes more approachable, consistent, and intuitive—reducing uncertainty for visitors while increasing awareness and engagement. As a whole, the system not only improves outreach, but reinforces a sense of dignity, clarity, and belonging at every point of interaction.